The government has the role of creating awareness throughout the nation about the ill effects of goods that are harmful to the environment, the manufacturers have the responsibility towards preserving and improving the environment by manufacturing greener products and the consumers have the responsibility of protecting the environment by saying no to the goods that are harmful to the environment. Wu and Chen (2013) argue that the stakeholders involved in promoting ECO are as follows: the government, the organizations offering goods and services and the consumers of these goods and services. The research on ECO has gained significant attention of scholars owing to improved awareness among consumers about environmental issues ( Kalafatis et al., 1999 Gleim and Lawson, 2014 Sinha and Anand, 2017). Ultimately, the aim of all these studies is related to the central theme of protecting the environment and building environmental consciousness (ECO). There is a rich body of literature on low-carbon emission ( Bord et al., 2000 Renukappa et al., 2013 Jones, 2014 Li and Lin, 2016 Du et al., 2016), green manufacturing ( Montalvo, 2008 Deif, 2011 Singh et al., 2012 Bhattacharya et al., 2015), sustainability strategies ( Law and Gunasekaran, 2012 Mangla et al., 2013 Harik et al., 2015), responsible manufacturing ( Bazan et al., 2017), environment management ( Massoud et al., 2010 Zhang et al., 2009), responsible purchasing ( Mont and Leire, 2009 Winter and Lasch, 2016), environment-friendly technology ( Luken et al., 2008 Gutowski et al., 2005), product recovery ( Kapetanopoulou and Tagaras, 2011), etc. The full terms of this licence may be seen at Įnvironmental protection is a pressing concern for the entire globe. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial & non-commercial purposes), subject to full attribution to the original publication and authors. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Copyright © 2017, Aditi Mishal, Rameshwar Dubey, Omprakash K.
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